By Renny Monaghan

It should come as no surprise that in a world where brands are looking to get ever closer to their customers, CMOs are increasingly finding themselves in the hot seat, tasked with answering many of the most important strategic questions facing today’s organizations.

In a world where brands are connecting with customers through social networks, mobile devices and cloud-based applications, CMOs are often the leaders in organizations with the keys to the kingdom.

http://strategyonline.ca/2014/09/19/should-cmos-be-the-next-ceos/